That name again is Mr. Plow
Chevrolet missed the mark with a recent commercial.
There are no two ways about it – the cold cereal business is a tough business.
Continue reading Kellogg’s – The Wheat and Sweet Insight and Execution
Silk’s recent marketing campaign had a few missteps. Let’s take a look at different aspects of the campaign and what can be done to make it better.
Continue reading Silk Almond Milk Marketing Campaign Leaves a Bad Taste
As I was watching Comedy Central’s All Star Non-Denominational Christmas Special, I realized what I was watching served two purposes.
Marriott’s latest “Travel Brilliantly” marketing campaign is excellent. They are delivering “brilliance” to travelers through design and they are communicating it in a remarkable way.