B2B? Business to Business. B2C? Business to Consumer. What the heck is B2P? Business to Prospect!
Tag Archives: mba
The Doctors Plastic Surgery Subway Ad Journey
Doctors Plastic Surgery is a New York City based plastic surgery practice.
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Kellogg’s – The Wheat and Sweet Insight and Execution
There are no two ways about it – the cold cereal business is a tough business.
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No One Cares About McDonald’s Best Commercial
Silk Almond Milk Marketing Campaign Leaves a Bad Taste
Silk’s recent marketing campaign had a few missteps. Let’s take a look at different aspects of the campaign and what can be done to make it better.
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Comedy Central – Product as Advertisement
As I was watching Comedy Central’s All Star Non-Denominational Christmas Special, I realized what I was watching served two purposes.
Beny’s Delice – Using Delight to Change Consumer Behavior
Marriott: Advertising Brilliantly
Marriott’s latest “Travel Brilliantly” marketing campaign is excellent. They are delivering “brilliance” to travelers through design and they are communicating it in a remarkable way.
What Staples Wants Everyone To Know
There’s something Staples wants you to know, and if you step foot inside some of their stores, this marketing execution guarantees you will never forget it.
What Progressive Insurance Is Doing Better Than Everyone Else
Progressive Insurance cuts through in the crowded insurance advertising market and they’re doing it with recall.
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Chipotle Moves to Catering w/ Very Effective In-Store Advertising
When you think about Chipotle, do you think “catering”? Most people don’t.
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Gold Peak Tea – Looks So Good You’ll Want To Buy It
The genius behind Gold Peak Tea’s advertising campaign is in what they’re saying visually
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Beautiful Billboard from Soap.com
I absolutely love this Out of Home ad from Amazon subsidiary Soap.com. I saw it outside an NYC subway station in Jackson Heights, Queens.
Business Insider and Trunk Club Partner to Make Art
I recently saw this gem from Business Insider and Trunk Club –
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