Picture taken on February 2, 2016

Our Caption: Mormons: Keeping the “Christ” in “Christmas In February”

Not really sure what happened here. This media buy for this Christmas campaign from Mormons (#ASaviorIsBorn) started in late November 2015. Not sure why this billboard is still up in February – especially since the going rate for a Times Square billboard is about $250k per month.

Update 2/5/2016 – Billboard still up

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