B2B? Business to Business. B2C? Business to Consumer. What the heck is B2P? Business to Prospect!
Category Archives: Television
Chevrolet’s Borrowed Brand Equity
Chevrolet missed the mark with a recent commercial.
No One Cares About McDonald’s Best Commercial
Silk Almond Milk Marketing Campaign Leaves a Bad Taste
Silk’s recent marketing campaign had a few missteps. Let’s take a look at different aspects of the campaign and what can be done to make it better.
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Comedy Central – Product as Advertisement
As I was watching Comedy Central’s All Star Non-Denominational Christmas Special, I realized what I was watching served two purposes.
What Progressive Insurance Is Doing Better Than Everyone Else
Progressive Insurance cuts through in the crowded insurance advertising market and they’re doing it with recall.
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Gold Peak Tea – Looks So Good You’ll Want To Buy It
The genius behind Gold Peak Tea’s advertising campaign is in what they’re saying visually
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